for the traveler

this 2-in-1 toothbrush aids in easing a universal daily routine. the simple act of squeezing toothpaste or storing a toothbrush can become a hassle for those on the go. the ability to dispense toothpaste out of the toothbrush and store another hygienic product within the other creates a small change that has a profound impact on the user’s quality of life.

manual

electric/sonic

searching for an opportunity

form + function analysis

multifunctionality + sustainability analysis

finding the opportunity.

travel-friendly

while there are sustainable, “travel-friendly”, and multifunctional toothbrush options, none of these abilities seem to be grouped into one toothbrush, which is where the “hum” 2-in-1 toothbrush comes in.

design objectives.

since toothpaste is stored within the brush, it saves the hassle of holding two daily products while on-the-go. TSA’s liquid constraint limits the amount of liquid in the user’s carry-on bag. this way, this toothbrush drastically saves the worry of storing too much liquid.

breaking down an electric toothbrush and asking all the right questions: what is absolutely necessary for the internals? how does it actually work?

“spinbrush” pro-clean electric toothbrush

$8.99 at meijers

considering all the possibilities: finding ways of innovation from colors to capabilities

sustainable

unlike traditional toothpaste tubes, toothpaste tabs contain no water or microplastics, and they eliminate the need for single-use plastic tubes that clog up our landfills and oceans. the average human uses six tubes per year: that’s 20 billion tubes avoided globally.

“hum” brand analysis.

“hum” by Colgate is the chosen redesigned product. while the branding is not only playful and bold, it is the type of brand that aligns most with my design goals: to be travel-friendly, sustainable, and ergonomic.

ergonomic

for kids, older adults, and those with disabilities, the simple act of squeezing toothpaste can become a formidable obstacle. the ability to dispense tablets out of the brush with just one motion creates a small change that has a profound impact the user’s quality of life.